Direct Selling Success

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For instance, are you targeting too broadly? Neglecting multi-channel touch points? Reducing even a few of these common errors can double or triple your marketing return on investment. If you have a prospect who needs your service or product, you MUST do everything you can ethically and legally to get them to open your envelope. And this is especially true for direct mail.


There are many routes to direct marketing success. One proven way is by using premium or promotional items. Unlike standard items, which can have a short shelf life, recipients tend to keep promotional items.

This gives your marketing campaigns a longer shelf life! The key to personalization is data. Now that there are tools such as analytics, statistical modeling and business intelligence — take advantage of it. Data can help you bridge the gap and spend your marketing dollars on customers most likely to respond.


The former will attract potential customers and draw you closer to your business goals; the latter will send prospects running in the other direction. In fact, technological advancements in online and data spaces make direct marketing that much more effective and valuable.

Keys to Success Part 2: Recruiting and Onboarding

For good or bad, data is widely available today. Take advantage of this and stretch your reach and with direct marketing. Please leave this field empty. Resources - Articles. Subscribe to.

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How To Supersize Your Sales in Direct Sales/ Network Marketing!!!

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